A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP)
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| Formato: | Online |
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Universidad Nacional, Costa Rica
1996
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| Acceso en línea: | https://www.revistas.una.ac.cr/index.php/uniciencia/article/view/5458 |
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UNICIENCIA54582018-08-08T23:21:08Z A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica van Anrooy, Raymon Günther, Jorge Boza, Jorge Gálvez, Nazira market research From January to July 1995, a market trial was conducted in Costa Rica with the fresh water fish species. Colossoma macropomum, commonly named “tambaqui”. About 1200 fish with an average weight of 800g were obtained from the fish culture station of the Universidad Nacional near La Rita, Guápiles. About 20 fish were delivered each Monday initially to three and later to each of four fishdealers in Limón, Guápiles, San José and Heredia. The shopkeepers purchased the fish at a price of $1.40/kg, covering all production and transport costs, and sold it for $1.97/kg.The motivations of the consumers for purchasing the fish were: curiosity, low price, good taste and recommendations by the shopkeepers. Most of the participants appreciated the taste, meat texture, freshness, colour and appearance very much. Some repondents criticized the amount of intramuscular spines in the fish.Eighty nine percent of the consumers intended to purchase more of the fish and 38% preferred this fish species above all other species. There was no effect (p > 0.05) of gender, householdsize or income level on the responses of the costumers. Chinese costumers were the only group discernible in the survey. Almost all participants thought tambaqui could get a good market position in Costa Rica. This trial shows that the price can be increased a little without losing much customers, but promotion would be necessary to get the product more known among the Costa Rican Population. The production of tambaqui could meet part of the demand for low priced fish in Costa Rica. En los meses de enero a julio de 1995 se desarrolló una prueba de mercado con el pez de agua dulce “Tambaqui” (Colossoma macropomum) en Costa Rica. Unos 1200 peces de aproximadamente 800g peso promedio se obtuvieron de la estación piscícola de la Universidad Nacional, en La Rita, Guápiles. Un promedio de 20 peces fueron suministrados semanalmente a cada una de 4 pescaderías en Limón, Guápiles, San José y Heredia. El precio al productor fue equivalente de 1,40 dólares/kg, calculado para cubrir los costos de producción, el precio al consumidor fue de 1,97 dólares/kg.Las motivaciones de los consumidores para comprar el pescado fueron: curiosidad, bajo precio, buen sabor y la recomendación de los vendedores. La mayoría de los consumidores apreció mucho el sabor, textura, la frescura, el color y la apariencia de la carne. Algunos criticaron la presencia de espinas intramusculares.El 89% de los consumidores manifestaron que volverían a comprar el pez y el 38% lo preferirían a cualquier otra especie. No hubo ninguna relación (P ≥ 0,05) entre sexo, tamaño de la unidad familiar y nivel de ingresos de los consumidores con las respuestas. La población china fue el único subgrupo identificable entre los consumidores. Casi todos los consumidores opinaron que este pez tiene buenas posibilidades de mercado en Costa Rica. La prueba mostró que el precio puede incrementarse algo más sin perder muchos consumidores, pero hay que promocionar el producto para que sea más conocido entre la población costarricense. Este producto podría cubrir parte de la demanda de pescado entero a bajo precio en Costa Rica. Universidad Nacional, Costa Rica 1996-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Papers evaluated by academic peers Artículos evaluados por pares académicos application/pdf https://www.revistas.una.ac.cr/index.php/uniciencia/article/view/5458 Uniciencia; Vol. 13 No. 1 (1996); 5-11 Uniciencia; Vol. 13 Núm. 1 (1996); 5-11 Uniciencia; v. 13 n. 1 (1996); 5-11 2215-3470 spa https://www.revistas.una.ac.cr/index.php/uniciencia/article/view/5458/5287 |
| institution |
Universidad Nacional de Costa Rica |
| collection |
Uniciencia |
| language |
spa |
| format |
Online |
| author |
van Anrooy, Raymon Günther, Jorge Boza, Jorge Gálvez, Nazira |
| spellingShingle |
van Anrooy, Raymon Günther, Jorge Boza, Jorge Gálvez, Nazira A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) |
| author_facet |
van Anrooy, Raymon Günther, Jorge Boza, Jorge Gálvez, Nazira |
| author_sort |
van Anrooy, Raymon |
| title |
A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) |
| title_short |
A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) |
| title_full |
A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) |
| title_fullStr |
A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) |
| title_full_unstemmed |
A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP) |
| title_sort |
preliminary market research about tambaqui (colossoma macropomum) in costa rica (esp) |
| title_alt |
A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica |
| publisher |
Universidad Nacional, Costa Rica |
| publishDate |
1996 |
| url |
https://www.revistas.una.ac.cr/index.php/uniciencia/article/view/5458 |
| work_keys_str_mv |
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