The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa
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| Formato: | Online |
| Idioma: | spa |
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Universidad Nacional, Costa Rica
2017
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| Acceso en línea: | https://www.revistas.una.ac.cr/index.php/ri/article/view/9407 |
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RI9407 |
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RI94072019-11-12T19:51:11Z The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa El Modelo de Franquicia Como Estrategia Para el Posicionamiento de las PYMES del Sector Restaurant-Bar en Sinaloa Morales Avila, Myrna Cristina PYMES restaurant-bar modelo de negocios franquicia Sinaloa SMEs restaurant- bar business model franchise Sinaloa This research was conducted in the city of Culiacán, Sinaloa, during the period from 2015 to 2016, taking as an object of study small and medium enterprises (SMEs) Whirl restaurant- bar and comparing the business model used by entrepreneursin the same industry with franchise models, that is, to solve the problem to which this business is facing in terms of operational faults which already handle their short stay in the market in which they develop. La presente investigación se realizó en la ciudad de Culiacán, Sinaloa, durante el periodo comprendido de 2015 a 2016, su objeto de estudio son las pequeñas y medianas empresas (PYMES) del giro restaurant-bar; compara el modelo de negocios que utilizan las empresas del mismo sector con modelos de franquicias,esto es, para resolver la problemática a la que se afronta este tipo de negocios en cuanto a las fallas operativas con las que se manejan y a su poca permanencia en el mercado en el que se desarrollan. Universidad Nacional, Costa Rica 2017-05-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://www.revistas.una.ac.cr/index.php/ri/article/view/9407 10.15359/ri.90-1.3 Relaciones Internacionales; Vol. 90 No. 1 (2017): Relaciones Internacionales; 87-100 Relaciones Internacionales; Vol. 90 Núm. 1 (2017): Relaciones Internacionales; 87-100 2215-4582 1018-0583 spa https://www.revistas.una.ac.cr/index.php/ri/article/view/9407/11181 https://www.revistas.una.ac.cr/index.php/ri/article/view/9407/12881 Derechos de autor 2017 Relaciones Internacionales |
| institution |
Universidad Nacional de Costa Rica |
| collection |
Revista Relaciones Internacionales |
| language |
spa |
| format |
Online |
| author |
Morales Avila, Myrna Cristina |
| spellingShingle |
Morales Avila, Myrna Cristina The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa |
| author_facet |
Morales Avila, Myrna Cristina |
| author_sort |
Morales Avila, Myrna Cristina |
| title |
The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa |
| title_short |
The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa |
| title_full |
The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa |
| title_fullStr |
The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa |
| title_full_unstemmed |
The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa |
| title_sort |
franchine model as positioning strategy of smes in restuarant- bar sector in sinaloa |
| title_alt |
El Modelo de Franquicia Como Estrategia Para el Posicionamiento de las PYMES del Sector Restaurant-Bar en Sinaloa |
| publisher |
Universidad Nacional, Costa Rica |
| publishDate |
2017 |
| url |
https://www.revistas.una.ac.cr/index.php/ri/article/view/9407 |
| work_keys_str_mv |
AT moralesavilamyrnacristina thefranchinemodelaspositioningstrategyofsmesinrestuarantbarsectorinsinaloa AT moralesavilamyrnacristina elmodelodefranquiciacomoestrategiaparaelposicionamientodelaspymesdelsectorrestaurantbarensinaloa AT moralesavilamyrnacristina franchinemodelaspositioningstrategyofsmesinrestuarantbarsectorinsinaloa |
| _version_ |
1805401656901238784 |