A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America

The purpose of this research was to determine drivers and barriers of Appalachian wood product competitors in Central America. Potential market opportunities for Appalachian forest product companies in Central America were evaluated and strategies were developed to increase exports of Appalachian wo...

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Autores principales: Lyon, Scott W., Quesada-Pineda, Henry, Smith, Robert L.
Formato: Online
Idioma:spa
Publicado: Editorial Tecnológica de Costa Rica 2012
Acceso en línea:https://revistas.tec.ac.cr/index.php/kuru/article/view/362
id KURU362
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spelling KURU3622020-05-07T22:39:00Z A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America Lyon, Scott W. Quesada-Pineda, Henry Smith, Robert L. The purpose of this research was to determine drivers and barriers of Appalachian wood product competitors in Central America. Potential market opportunities for Appalachian forest product companies in Central America were evaluated and strategies were developed to increase exports of Appalachian wood products to Central America. The findings support the claim that United States forest product companies have not put enough effort into marketing forest products to Central America. Forests in El Salvador, Panama, and Costa Rica are limiting harvests and the industry lacks support from the government, reducing the amount of raw material and production. Inconsistencies between Appalachian and Central American wood products industries (e.g., dimensions) act as a barrier to the efficient exchange of wood products. The best market strategies for Appalachian forest products companies to increase sales into Central America are: partner with local wholesalers, offer higher value-added products, and maintain similar pricing with competition. An outside source of wood is needed to meet the needs of growing regional infrastructure. Editorial Tecnológica de Costa Rica 2012-09-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.tec.ac.cr/index.php/kuru/article/view/362 10.18845/rfmk.v9i22.362 Revista Forestal Mesoamericana Kurú; Vol. 9 Núm. 22 (2012): Enero- Junio 2012; pág. 40-50 2215-2504 spa https://revistas.tec.ac.cr/index.php/kuru/article/view/362/296
institution Tecnológico de Costa Rica
collection Revista Forestal Mesoamaericana
language spa
format Online
author Lyon, Scott W.
Quesada-Pineda, Henry
Smith, Robert L.
spellingShingle Lyon, Scott W.
Quesada-Pineda, Henry
Smith, Robert L.
A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America
author_facet Lyon, Scott W.
Quesada-Pineda, Henry
Smith, Robert L.
author_sort Lyon, Scott W.
description The purpose of this research was to determine drivers and barriers of Appalachian wood product competitors in Central America. Potential market opportunities for Appalachian forest product companies in Central America were evaluated and strategies were developed to increase exports of Appalachian wood products to Central America. The findings support the claim that United States forest product companies have not put enough effort into marketing forest products to Central America. Forests in El Salvador, Panama, and Costa Rica are limiting harvests and the industry lacks support from the government, reducing the amount of raw material and production. Inconsistencies between Appalachian and Central American wood products industries (e.g., dimensions) act as a barrier to the efficient exchange of wood products. The best market strategies for Appalachian forest products companies to increase sales into Central America are: partner with local wholesalers, offer higher value-added products, and maintain similar pricing with competition. An outside source of wood is needed to meet the needs of growing regional infrastructure.
title A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America
title_short A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America
title_full A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America
title_fullStr A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America
title_full_unstemmed A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America
title_sort case study to determine drivers and barriers of appalachian forest products in central america
publisher Editorial Tecnológica de Costa Rica
publishDate 2012
url https://revistas.tec.ac.cr/index.php/kuru/article/view/362
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