CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY
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| Formato: | Online |
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Universidad Nacional, Costa Rica
2013
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| Acceso en línea: | https://www.revistas.una.ac.cr/index.php/economia/article/view/5118 |
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ECONOMIA5118 |
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ECONOMIA51182023-02-09T21:07:30Z CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY RSE como estrategia competitiva: caso Human Company Castro Murillo, Daniela Corporate Social Responsibility (CSR) competitiveness PRISMA method CINBAGE matrix SMEs and Human Company. Responsabilidad social empresarial (RSE) competitividad metodología PRISMA matriz CIMBAGE pyme y Human Company. Human Company, a 100% Costa Rican business, through its brand Eco Sunrise has achieved to produce biodegradable goods under a socially responsible approach. This paper is aimed at evaluating how these practices influence the Company’s competitiveness levels using the PRISMA method and the CINBAGE matrix. Therefore, the general objective is to determine whether Corporate Social Responsibility (CSR) is a competitive strategy for Human Company, for which the Company must identify advantages and obstacles faced by SMEs in regards to CSR, evaluate each of the areas comprising the Company’s CSR, quantify the Company´s competitiveness, and determine how CSR influences competitiveness. Human Company, una empresa 100% costarricense, ha logrado con su marca Eco Sunrise producir bienes biodegradables con un enfoque socialmente responsable. Se busca evaluar en qué medida este tipo de prácticas influyen en los niveles de competitividad de la empresa, para esto se aplicará la metodología PRISMA y la matriz CINBAGE. Por lo tanto se plantea como objetivo general “Determinar si la RSE es una estrategia competitiva para la empresa Human Company”, para lo cual se requiere: identificar las ventajas y obstáculos que enfrentan las pymes en materia de RSE, evaluar cada una de las áreas que conforman la RSE de Human Company, cuantificar la competitividad de la empresa y determinar la influencia de la RSE sobre la competitividad. Universidad Nacional, Costa Rica 2013-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://www.revistas.una.ac.cr/index.php/economia/article/view/5118 Economía y Sociedad; Vol. 17 No. 42 (2012): Economía & Sociedad (julio-diciembre 2012); 53-65 Economía y Sociedad; Vol. 17 Núm. 42 (2012): Economía & Sociedad (julio-diciembre 2012); 53-65 Economía y Sociedad; v. 17 n. 42 (2012): Economía & Sociedad (julio-diciembre 2012); 53-65 2215-3403 1409-1070 spa https://www.revistas.una.ac.cr/index.php/economia/article/view/5118/4900 |
| institution |
Universidad Nacional de Costa Rica |
| collection |
Economía y Sociedad |
| language |
spa |
| format |
Online |
| author |
Castro Murillo, Daniela |
| spellingShingle |
Castro Murillo, Daniela CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| author_facet |
Castro Murillo, Daniela |
| author_sort |
Castro Murillo, Daniela |
| title |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_short |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_full |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_fullStr |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_full_unstemmed |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_sort |
corporate social responsibility as a competitive strategy: the case of human company |
| title_alt |
RSE como estrategia competitiva: caso Human Company |
| publisher |
Universidad Nacional, Costa Rica |
| publishDate |
2013 |
| url |
https://www.revistas.una.ac.cr/index.php/economia/article/view/5118 |
| work_keys_str_mv |
AT castromurillodaniela corporatesocialresponsibilityasacompetitivestrategythecaseofhumancompany AT castromurillodaniela rsecomoestrategiacompetitivacasohumancompany |
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