Measurement model for the advertising influence on the client´s commercial conduct: an inductive mathematical proposal

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Measurement model for the advertising influence on the client´s commercial conduct: an inductive mathematical proposal

Bibliographic Details
Main Author:	Sánchez, Juan Diego Sánchez
Format:	Online
Language:	spa
Published:	Universidad Técnica Nacional (Costa Rica) 2019
Online Access:	https://revistas.utn.ac.cr/index.php/yulok/article/view/195

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